Final Draft- Social action and community media production.

After receiving feedback from the second draft of my social action media campaign I then went back and changed my social action production. This was so that it was not only better suited to my target market, but was also up to a professional standard.
I started by adjusting the titles again, making sure that they were all the same size and font, and also that they included the Beatbullying.org logo. As well as this I added in titles to add effective. These were in the physical and subtle bullying scenes where I had short quick titles, which I then the dissolve to white transition to make them seem as though they were flashing in and out. In these titles I have included hurtful words, or examples of things which are classed as bullying such as leaving a person out.
As well as this I have also added a blurred effect to the end shots of the cyber bullying scene, and in the added scene which shows Mitchell drinking the alcohol and taking the pills. This was to show the audience the effect that this type of substance abuse was having on Mitchell, and in the end resulted in suicide.
The main issue that my target audience picked up on was that the audience didn't fit in with the action happening in some of the scenes. Therefore I only added the audio over the whole of the first scene, and then included it during the end of the second scene and again during the end of the third scene. This was then to add emotion to the scenes and also allow the audience to hear the dialogue that is being spoken throughout each scene.
The biggest adjustment that I had made was the audio during the conversation between the girls in scene three. When watching my second draft back I realised that the audio was too quiet and the audience were not able to understand what was being said clearly. Therefore I went back and recorded each actor’s lines using a voice recorder so that each piece of dialogue could be heard clearly. When adding the audio to the timeline it was difficult to match the dialogue in with the actor’s mouths moving, and because of this I believe that I had completed this task to the best of my ability. We had also recorded background noise taken from inside the common room during a busy time so that we were able to include this in our production where the new audio was going to be used.
As well as this I had also added in a range of transitions throughout, including fade to white transitions, and also the cross dissolve transition which allowed me to go from one shot to the other without using a straight cut.
The last change that I had made was adjusting the sound levels on some shots, and making use of the sound bridge technique. The sound bridge technique is where you overlap the audio from one shot to another, allowing the audio from the last shot to play during the beginning of the next shot. This allowed the audio to seem continuous if there was any change in the sound, or any change in background noise. An example of where I had used this technique was coming from scene 1 and straight into scene two. During scene one I had used a soundtrack and therefore I didn't want the music to cut straight from the soundtrack and into the loud wind noise. I therefore carried the audio track along into the beginning of the second scene so that it would ensure that the audio sounded continuous, and didn't just cut from one sound to the next.
I am very happy with my final draft of my anti-bullying social action media production, and believe that all aspects of the production and the three narratives work well together. 

  

Social action media production proposal

This prezi presentation shows the proposal of my anti-bullying social action media production.
I have decided to design a presentation as well as writing out the proposal as I believe it is a more interactive and interesting way to show my idea.
I have included my idea summery, the actors and props I am going to be using, the style and form of the production, the group roles that we will be giving ourselves, the locations that we will be filming in, the audio that we will be including, the effects that I will be including when I reach the post-production stage, and finally any social action media campaigns which I believe are similar to one that I will be producing.

Task 3- Proposal

I will be creating a new national anti-bullying campaign which will be aimed at 11-19 year olds. The purpose of this campaign will be to inform the public about the issue of bullying, as well as to bring Beatbullying.org to the public’s attention. There will be a range of different techniques which I will be including to ensure that my social action media campaign appeals to my target audience, and also grabs the public’s attention.

This anti-bullying campaign will include young teenage actors who will be in the same age group as the targeted audience. This is because the teenagers watching my advertising campaign may then be able to relate to the characters and what they are going through.
Before coming up with the storyline for my advertising campaign I will be researching into bullying, and also asking young people what they would like to see included in an anti-bullying campaign, and what would stand out to them. After doing this I will then be able to come up with a storyline which is effective, and will keep the audience interested.

When producing my anti-bullying campaign I will attempt to include a famous celebrity who may be known by many young people in my production. By doing this it tends to make people more interested in the production that they are watching, and they may also listen and take in the information which is being given to them as it is a well-known and famous celebrity talking to them. I believe that by doing this young people will change their ways to ensure that they do not bully again as they may look up to this specific celebrity, and would therefore want to do what they say and follow in their footsteps.

Another technique which I will be using will be to include real life stories about bullying, and experiences that people may have had. This could range from victims talking about when they have been bullied during their life, to bullies themselves talking about how much they regret bullying and what impact it had not only on the bully but also on them. By doing this I believe that it will allow people watching the production to feel as though they are not the only ones who have/are being bullied, and that others have gone through the same experience. It may also allow the bullies to see the impact that bullying has on a person and the lasting effect that it could have on them. As well as this I will be including scenarios which show different ways in which people use to bully others, such as Cyberbullying, Physical bullying, racial bullying etc. I will be doing this so that people are able to see what is classed as bullying, and that just because you are saying nasty comments to someone over the internet it still has a lasting negative impact on that person’s life.
When filming this I will also be using many close-up shots to show the facial expressions of the victims whilst they are talking, and also the victims seen in the scenarios. This is so the audience watching the production will be able to see the impact that bullying has on a person, and how the victim feels whilst being bullied. I will also be showing these scenarios from the bully’s point of view so that people are able to see how they feel whilst bullying someone, and what effect it has on them.
After each scene I will also be including titles which will include statistics based on the type of bullying which has been shown, and how many people have been affected by this type of bullying. This will allow the audience to see the impact that bullying has on young people from real life cases.

Another technique which I will be using in my anti-bullying social action media production will be adding audio. I will be searching over the internet on websites such as ‘Youtube.com’ to find cover versions of songs, which I will then be asking for permission to include in my production. I will be looking for slow/sad music as I believe that this will add emotion to my anti-bullying production, and will allow the audience to understand the mood that I want to set.

The final technique which I will be using will be low key lighting. I will be using low key lighting throughout as I believe that it will give off a sad and unhappy impression. This will allow the audience to capture the mood of the production, and may also add emotion.

I believe that by including each one of these techniques it will allow my production to appeal to my target audience, and will entice them into watching the production. This is because I am going to be using teenage actors so that they will be able to relate to them, as well as using typical storylines which teenagers would be able to understand, and may have experienced before. Although when doing this I will have to ensure that I use the right terminology which teenagers will be able to understand, and will be including common phrases used by teenagers. I will be using three different narratives which will be set in areas where teenagers are most likely to go, such as their bedroom or in a school. I am going to be including three different narratives as it will allow the audience to see three different types of bullying which are not only the most common, but are the types which not everybody knows about and if they do they are not fully aware about the impact that they have on a person.
I want my production to not only inform my target audience about the issue of bullying, but also to make them fully aware that bullying has serious consequences on a person, such as leading to suicide. I will be showing the impact of each form of bullying throughout my production as I want the audience to understand this, and hopefully to make sure that bullying is stopped, or at least cut down in schools. I also want my production to bring Beatbullying.org to the public’s attention as they are an anti-bullying organisation set up to give people advice and support on the issue of bullying. Most people who are bullied tend to feels as though they are alone, but by visiting this website it will help them to see that there are people to help and that others are going through the same experiences as them.

 

Audience feedback

I created a questionnaire which consisted of questions based around y social action media production. These questions included what they thought about the production, whether they thought that the production fits its purpose (which was to inform the public about the issue of bullying), whether they understood the storyline and what was happening in each scene, if I targeted my anti-bullying production at the right market (15-19) and finally whether they thought that there was anything that I should change/improve on to get the message across in a better way.
To find students to fill in my questionnaire I went around Manshead School and looked for students who fitted into my 15-19 market. When going around school it was mostly sixth form students who were able to fill out my questionnaire and they also fit into my target market. I asked eight people in total to fill out my questionnaire which were all aged 17-18.
From the feedback that I received all eight people asked believed that my social action media production fits its purpose, and that it does inform viewers about the issue of bullying. The reasons for this was that it gives a definition about what bullying actually is and also includes statistics which allows the public to see how many young people bullying actually affects.
Everybody also understood the storyline throughout the production, and that I demonstrated the three types of bullying effectively. When asking my target market whether they believed that I had targeted the right market the majority had agreed with me that I had, although a couple of people had said that I should have began the target market at 13/14 and also one person said at the age of 9 so that people are aware of bullying when they are young, and this may therefore stop them bullying when they grow up. Although, I don’t believe that this would be a suitable target market due to the content that I have included as it shows a person being kicked and pushed to the floor. Also I don’t believe that they would understand some of the information that I had included in the titles. Most people said that when including the slow motion editing technique that it captured the characters facial expression more clearly, and also that the production looks continuous throughout. Everybody that I had asked also believed that the audio fits in with the storyline, and that it adds an emotion effect. When asking the whether there are any changes that I should make to my production most people said that the acting wasn’t brilliant, and also that I should include more titles explaining each scene.

Overall I am very happy with the feedback that I had received from my questionnaire as the majority of the feedback was very positive. Although, most people had commented on adding more titles which I am going to go back and add throughout the production, and also some people said that the audio didn’t fit in with some of the scenes which I will again go back and change, and maybe use a different piece of audio during some of the scenes.




As well as creating a questionnaire I also carried out a set of three interviews, asking them the same questions as the ones in the questionnaire, which I recorded on camera.
I decided to carry out this type of audience feedback as it enabled me to get more detailed answers which I wasn't able to get from the questionnaires that i had given out. I also ensured that I interviewed three students which were in my targeted group (15-19).
The video that i had recorded is below, and I have also added in titles which includes the questions that i asked.

Social action media anti-bullying campaign- Second draft

Below is my completed second draft of my social action and community media advertising campaign. This second draft shows all of the changes that I have made from the feedback that I was given. 
In this draft I had included another scene which we had filmed showing Mitchell drinking the alcohol and taking the pills.  This was to show the public the effect that bullying can have on a person, and that it can result in serious consequences. I have also made adjustments to the length of some shots as they went on for too long and the audience lost interest. 
As well as this I had adjust the titles and made them shorter by changing the way that I had worded them, and making sure that all the titles were the same size so that they look continuous throughout. I have also added titles at different places during each scene to cut up some of the long shots which went on for too long. During the first scene I had also included a shot showing the ‘bully’ ringing Mitchells phone. This then shows the audience that someone is ringing Mitchell as they are not able to hear the phone ringing during the scene. I had also used more transitions throughout going from one scene to the next to ensure that my production looked continuous throughout. 
After receiving feedback about my second draft of my social action media production I am going to go back and adjust my video so that it appeals to my target market. The first thing that I will be changing will be my use of audio. Most people believed that the audio didn’t fit in with some shots and scenes, and therefore I will be removing the audio and only placing it where it fits in with the action happening and the storyline. Also you are not able to hear the actors speaking very clearly during the last scene and therefore I will go back and record the actors speaking into a voice recorder, and then go on to add this audio in, fitting it in with the action happening in the scene. 

Questionnaire for Anti-bullying media production

I have created a questionnaire which I will be giving out to my target market (15-19) which is about my anti-bullying social action media production. The questionnaire will enable me to write up a review about my anti-bullying production including the feedback from my targeted market. It will also enable me to see about anything that I could improve in relation to my production, and whether the audience understood the aim of my production.



 

 

 

 























I have decided to ask four people the same questions in an interview style. I am going to be doing this so that I can get more feedback from the questions that I am asking as I am going to be asking open questions. This will allow me to see whether there is any improvements that I will be able to make, and also whether they understood the storyline for each scene of my social action media production.

Task 2- Case studies

This prezi presentation is about social action and community media campaigns which have been produced. I have researched and looked into three different organisations which have created a social action media production, which were all produced to make people aware of the issues discussed in the media productions. The organisations that I had researched into were ‘This is abuse’ ‘UNICEF’ and also ‘Stand up, Speak up’ which was an organisation created by Nike. All of these organisations had created social media production which related to issues such as racism, abuse in relationships and also issues which occur in third-world countries. In this presentation I spoke about the organisations, the aims of their productions, the techniques used and if these techniques worked. Each organisation that I had researched into were and are very successful, and the main reason for this is because of the social action media productions that they had produced.

First draft- Social action and community media production.

First Draft- Social action and Community media Anti-bullying advertising campaign

Below is my completed first draft of my social action and community media advertising campaign. This advertising campaign is based around the issue of bullying, and the different forms of bullying which take place. This includes Cyberbullying, Physical bullying, and finally Subtle bullying which is bullying which may not always be obvious to everyone, and may be seen as joking around with friends. Each form of bullying has a lasting effect on a young person, and in this campaign you are able to see how hurt and upset it makes some people feel, and the extent that some people may go to because they are being bullied.
In my advertising campaign I have also included statistics based around the issue of bullying which I had taken from Beatbullying.org. Beatbullying.org is an anti-bullying organisation/charity which was set up to try and stop bullying amongst young people. They also have an online website which allows you to talk to mentors who are able to give you help and advice if you are being bullied, or if you just need somebody to talk to. This website is a very effective way of getting young people to open up about the problems that they are going through, and to see that they are not alone. This is the reason why I have included the Beatbullying.org website in my advertising campaign because if any young person is able to relate to the video they may feel as though they want some help and advice on the issue, or if anybody does not fully understand what bullying actually is the website is also able to inform people on the issue of bullying.
To ensure that my production is as effective as possible I have included a range of shots, including close-up so that the audience is able to see how the victim is feeling throughout. I have also included a range of transitions such as ‘fade to black’ so that each scene flows into each other, and that my production looks continuous throughout.
When importing music into my production I decided to use a slow, sad song as I wanted the audio to reflect the mood of the production. I believe that this song reflects the mood of the production well, and it helps the audience to capture the mood, and adds emotion.
I believe that the first draft of my advertising campaign shows the audience varies forms of bullying which take place, and shows them the impact that bullying has on a person. I believe that it will allow the audience to see what bullying actually is, and that it can sometimes have a bigger impact than most people think. Also, I believe that whilst watching my anti-bullying campaign young people may be able to relate to the storyline, as we have used teenage actors, and then go on to visit the Beatbullying.org website for help and advice on the issue of bullying. There are a few changes which I will be making when it comes to creating the second draft of my anti-bullying advertising campaign. The first change that I will be making is to re-film sections of scene one. I will be re-filming the shot where the camera is pointing at the alcohol and pills as I wanted to focus on both of these things and then blur out everything else in the background. As I am not able to do this during the editing stage I will have to go back and do it using a button on the camera that I will be using to film. I may also re-film sections where Mitchell is on the laptop and then his phone begins to ring. This is because in one shot the laptop is on the bed and in the next shot it isn’t there. This means that the shots do not look continuous, and therefore my production is not up to a professional standard. Finally I may decide to take out shots which are not needed, and will change anything once I have received some feedback.

Editing- First draft of my social action media production.

Setting up my project
Before I could begin editing my first draft I had to set up a project in premiere, which is an editing software provided by the school. To do this I followed a step-by-step guide which allowed me to ensure that I had set up the project in the correct way. It is important to do this as you have to ensure that you click on the camera that you have used to record the footage, otherwise the project will not look right.
When setting up my project I ensured that I clicked on the 'AVCHD 1090p25 Anamorphic' section as this was the camera that we had used to film our project. Before doing this I had to find where I was going tobe saving my media project, which was in the Media drive, in our folder which was called 'Tayla, Laura, Conall and Keeley new'.

Importing footage
After doing this I then began to import the footage that we had filmed onto premiere project which I had just set up. I started by importing the first scene, which shows a teenage boy being bullied over the internet. I then imported scene two, which shows a boy being physically bullied because of his sexual orientation, and then finally imported scene three which shows a teenage girl being ‘subtly’ bullied by her friends. I imported all of this footage by using my shot logs and edit decision lists which I had completed during the pre-production stage. Both of these documents told me what shots I was going to be using, the section of the shot that i will be using and also what edit I was going to use to go from one shot to the next.

Placing footage on the timeline
After importing the footage I then went on to place the footage onto the timeline. To do this I looked at my edit decision list which told me the order in which I was going to be putting the shots into on the timeline, and also what shot goes with which scene. I began by putting all of the footage from the first scene onto the timeline, and ensured that it was in order so that my production would look continuous throughout. I then went on to place the other two scenes onto the timeline in the order that I had written in my edit decision list. To place the footage on the timeline you only have to drag and drop the footage, but you must ensure that it goes into the video section on the timeline, and also that when placing footage onto the timeline that you don't drop the footage over other pieces of footage. As I had used my edit decision list I didn't include in and out points, and therefore when placing the footage onto the timeline I used the cutting tool to cut the scene to then go into the next shot.

Editing First draft- 28/03/2014

In today’s lesson I had completed editing the first draft of my anti-bullying social action media advertising campaign.
Adjusting the sound levels:
I began the lesson by adjusting the sound levels on some of the shots, as during some parts some shots sounded a lot louder than others, and also the background noise was quite loud in a few shots. I began by adjusting the sound levels on the first scene. This was because there was no audio going on throughout the scene, apart from certain shots where Mitchel’s phone was ringing or you could hear a message pop up on his laptop screen. For these shots I kept the sound levels up, and during the other shots I lowered the sound levels so that you could hardly hear anything going on in the shot. I then adjusted the sound levels on the second scene. Throughout this scene you are able to hear the wind in the background, and this was especially loud during the first shot. Therefore I lowered the sound levels so that you could only slightly heard the background noise, but then kept the sound levels the same throughout the shots were the bullies were speaking. I then went on to do this on the third scene, this is because during the first establishing shot at the beginning of the scene the background noise was very loud and therefore didn’t match up with the other scenes. During the shots where the characters were speaking I adjusted these sound levels so that they were all the same, but a bit quieter then before.
Adding titles:
After adjusting all of these sound levels I then went on to add titles to the end of scene three. These titles include how in some cases bullying isn’t very obvious, and some people may not see that it is happening. I found the information for the 'subtle' bullying title also on the Beatbullying.org website, and therefore credited the website after using the statistic.  After this I then added a title at the end of the production which includes the Beatbullying.org website, and also that anybody can visit the website for help and advice on the issue of bullying. Finally after doing this I then downloaded the Beatbullying.org logo off of the internet, and then went on to import and include it on all my titles which I had got the statistics off of the Beatbullying.org website. This is so that the audience can clearly see where I had got the statistics from and this may then prompt them to visit the website. 
Placing audio:
The last thing that I had to do after finishing editing all of the shots together and making sure that each shot flows into the next was importing the soundtrack. I played around with the soundtrack a few times, and only put it in the sections where the titles were. After looking over it I decided that the music wasn’t as effective as I would have liked it to be, and therefore I went on to drag the music over the whole production. This then set the mood for the whole production, and added effective in the areas where there was no dialogue being spoken by the actors. After doing this I made sure that you could still heard the sound effects in areas where the phone was ringing, and the messages were popping up on Facebook. I also made sure that you could hear the bullies in scene two, and also the conversation between the two girls and Jemma in scene three.







Exporting:
 After doing this I then exported my first draft of my anti-bullying advertising campaign to be marked, and then given back for any improvements that I may need to make. When exporting the footage I had to ensure that I saved it in the right area, and under the right settings because if this is not done correctly it may not play back once it is exported. Although, before doing this I rendered the entire works area to ensure that the production didn't freeze at any point whilst being played. 

 


Although, during the editing of the first draft I had realised that you are not able to focus on one thing in the shot and blur out everything else, and that this needs to be done on the camera during filming. Therefore when the actor is available I will go back and re-film this section for scene one which I will then include in my second draft of my advertising campaign. 

Editing first draft-27/03/2014

In today’s lesson I continued to edit the first draft of my anti-bullying advertising campaign.
I began by checking over all of the footage that I had recently edited together to make sure all the shots were in order, and also that all the action happening in the shots matched up.
Adding transitions: Whilst looking over the footage I added in some cross dissolve transitions as this allowed the action to look continuous, and was more effective than using a simple cut. I used the cross dissolve editing technique quite a lot during the first scene whilst Mitchell receives a call from an unknown number, and also whilst he is scrolling 
through Facebook on his laptop. This allowed the shot to
look continuous, and would fade into the next shot rather
than just cutting straight from one piece of action to another.  

I then looked at the end of scene two which shows Lewis being kicked whilst lying on the floor.  At the end of the scene I have included a shot where Lewis looks towards the camera. This shot is used to show a close-up shot of Lewis’s facial expressions whilst being kicked by the bullies. This shot was quite short and therefore the audience were not able to see Lewis’s facial expressions for a long period of time. Therefore I slowed down the speed of the shot, and this allowed the action to look as though it was going in slow motion. This will then allow the audience to see clearly how upset Lewis is actually feeling. 
When moving on to the third scene I added a fade in and fade out transition at both the beginning and end of the scene. 

Adding titles:
After doing this I then went back to the second scene and added titles to the end of the scene stating how many young 
people are physically abused, and also on how many cases weapons are used when a bullying occurs.  To do this I firstly added a blank title. I then went onto the 'Beatbullying.org' website to find some statistics on physical bullying, and if there was any information on the topic which I could include in my
final production. After doing this I then added the
'Beatbullying.org' logo onto the title so that the audience
 will be able to see that I got the statistic from Beatbullying.


Importing audio:
After doing this I then imported music onto my premiere project. This music included a piano cover of ‘Strong’ by London Gramma which is quite a slow, sad song. I had chosen this cover to include in my final production because I believe that it fits in well with the theme of the storyline which is being shown, and also portrays the mood of the production. 



  


During the next editing stage I will be placing the soundtrack on the timeline, and including the music where it will best portray the mood of the advertising campaign. I will also be adding titles to the end of scene three, and may also include video transitions to help each shot go continuously into the next. 

Editing- First draft 26/03/14

Adding transitions:
I began by editing together the first scene, which begins with Mitchell walking into the house. To put each shot together I used a straight cut, but used a fade in and fade out shot at both the beginning and the end of the scene. During the scene there were some shots which were lighter than others, therefore I used a ‘brightness and contrast’ editing technique on these shots, and then made the shots darker, and some shots lighter so that the lighting looked continuous throughout. Also during this scene some shots sounded a lot louder than others, especially when Mitchell was walking into his house and going up the stairs. To change this I adjusted the sound levels on the audio of each shot so that each shot sounded a lot quieter, and the sound levels matched with the other shots.
Adding titles:
After doing this I then added a title at the beginning of the whole production which quoted the definition of bullying, and also on average how many children are bullied, and how many people witness bullying happening. To gather all of the information for the opening titles I used the statistics and information that I had already gathered during the research stage. The statistics that I had used on these titles were from Beatbullying.org. As well as this I also included titles at the end of scene one. These titles were based on the amount of people who had been cyber-bullied, and also the amount of suicides in young people which were caused by bullying, and again I had found these statistics from Beatbullying.org.



After editing together scene one I then moved on to scene two. I began by putting all of the shots that I was going to be using onto the timeline.
Adding transitions:After doing this I then used a simple cut to go from each shot, and made shot that the shots looked continuous throughout, and that the action matched up. We had filmed from many different angles for this scene, including the point of view of the three bullies, and also the point of view from Lewis. Therefore I combined these shots together, so that the audience are able to see the point of view from both the victim and the bullies. When editing together these shots I used an ‘echo’ editing technique. This technique allowed the shot to look slightly blurry, and the audio sounded quite distant, as though it was what the victim was hearing whilst the bullies were kicking him. I then included a fade in and fade out transition at the end of the scene, which will allow the audience to see that the scene had finished. I had also used a 'brightness and contrast' editing technique to adjust the brightness of the first shot. This is because the first shot is quite a lot brighter than the second shot, and therefore the shots do not flow continuously into each other. I therefore turned down the brightness on the first shot, and made the second shot brighter.  


I then went on to edit together scene three. I began again by putting all of the footage in order onto the timeline in premiere.
Adding transitions:
For this scene I used a straight cut to go from shot to shot, although I think I may add transitions further on during the editing stage.
For this scene we had filmed from many different shots, such as close up shots of the victim (Jemma’s) face, and also from the two ‘bullies’ faces. This would allow the audience to see the facial expressions of both the victim and the bullies throughout the scene. As I was using a simple cut to go from shot to shot I had to ensure that the action matched up at each stage. Whilst the conversation was happening I had used the close up shots of Jemma when she was speaking, and then the close up shots of the two girls when they were speaking. This meant that I had to ensure that I cut at the correct place so that the conversation would continue in the next shot.
Match-on-action:
 I also included a match on action shot which shows a close-up shot of one of the ‘bullies’ opening the door by the handle, and then the next shot shows them walking through the door. When putting together this shot I had to ensure that both shots matched up, and that the action continued at the right stage. I haven’t yet used any transitions to link two shots together, although further along the editing stage I think I may do this. I then used a fade in and fade out shot at both the beginning and end of the scene to show the audience that the scene had finished.
When moving on to the next stage of editing I will be including more transitions to go from each shot, and also using more editing techniques to make the shots look up to a more professional standard. In some of the shots that I had used the sound levels were different, and therefore I will be adjusting these levels during the next editing stage. Finally I will be including titles at the end of every shot which will include statistics about the type of bullying which has been show in the scene. After I have completed editing everything together I will then be importing the music which will be played at the end of every scene.

Shot log-'Subtle bullying'

Today I had completed a shot log from the footage that we had recently filmed for scene 3. Scene three is set in the sixth form common room where it shows Jemma meeting up with her friends. Her friends then begin to make nasty comments about her, and then they run off leaving Jemma on her own.

A shot log is essential when creating a media production because it allows both the production crew and the editing team to see what shots they are going to be using, and also what shots you would not be including in your final production. The shot log then allows the production crew to write up the edit decision list which shows which shows we will be using in our final production, and also which section of the shot we will be using. The edit decision list also states what is going on in the shot and also what transitions we want to use to go from one shot to the next. All of this information is included so that the editors know what shots to use, and what order to put the shots in.
After reviewing all of the footage that we had filmed for scene three we have decided as a group that we are not going to film anything. This is because you are able to hear the actors clearly, and also there isn't much background noise throughout. Also we were able to film everything, and we had filmed each section from a range of angles and shots, including close-up shots, long shots and also establishing shots. 

Edit decision list

 I have produced an edit decision list which includes all of the shots which I will be including in my final production. The edit decision list states what is going on in the shot, when the shot will begin and end and also what type of edit will be used. The edit decision list is essential because it shows the editor what shots to include when it comes to editing, when to begin and end the shot, and also what edit to use to move from one shot to the next. As I will be editing the production myself it will help me when I reach the editing stage as I will be able to see what shots I am going to be including, when I should cut the shot and also what edit I am going to be using to move from one shot to the next. In my edit decision list I have ensured that I am not using too much of each shot, and that I will be cutting out any background noise in the shot and also any place where you are able to see the camera jolt. When going from shot to shot I have also used a straight cut, but at the end of each scene they will fade out to show that the scene is over. As well as including the tranistions that i am going to be using I have also included an entry for where the titles are going to be, and also the length of time that these titles are going to go on for. As I have now decided what shots and edits I am going to be using for my final production I can now move onto the editing stage and put together the footage for my anti-bullying advertising campaign.
 

 

 

 

 

 

 

 

Filming scene 3 ‘Subtle bullying’- Friday 14th March 2014

As we were not going to be using any of the footage that we had filmed during the last filming date we decided to re-film the whole of scene 3. Scene three shows the three girls sitting at a table talking and giggling when Jemma walks over. The three girls then begin to make comments towards Jemma and leave her out of conversations. Jemma then walks over to get a drink and the three girls then run off leaving Jemma on her own. Jemma then runs into the toilets and goes into a cubical where she starts to cry. The three girls then walk into the toilets and see that Jemma has been crying and then say to her that it was all only a joke. This scene is an example of ‘subtle’ bullying, which is when the nasty comments that they are making towards their ‘friend’ is bullying just the bullies and sometimes the victims don’t see it.
When filming this scene again the actors we used firstly couldn’t film again, therefore both me and Tayler decided to play the two ‘bullies’ and another actor played Jemma. Conall then filmed and was in charge of controlling the sound levels by using the boom mic, and also by using a tie mic. We had decided to use a tie mic so that you would be able to hear Jemma talking loudly and clearly throughout the conversation with the two girls. Me and Tayler also took on the roles of directing ourselves and made sure that we knew what to say, and where we should be in the shot.
We had firstly filmed an establishing shot of the sixth form common room so that the audience could see where the scene was going to be set. We then filmed the scene the whole way through by using a mid-shot showing all the actors in the scene. After filming the scene the whole way through we then filmed the scene again using a close-up shot showing the two ‘bullies’ talking throughout the conversation, and we then used a close-up shot showing Jemma during the conversation. We then went on to film close up’s which show Jemma’s facial expressions when the girls run off and leave her on her own, and also when she is standing in the toilets crying. We tried to use a range of shots such as ‘match on action’ which shows the hand of one of the girls opening the door, and then showing both of the girls walking through the door. We did this so that this scene would look continuous throughout.

The camera work looked professional throughout, and as a group we have agreed that we would not have to re-film any part of this scene. This is because there weren’t many people in the background of each shot and therefore you are able to clearly hear what the actors are saying throughout the scene. Also as we used both the boom mic and tie mic it had picked up the actors speaking, and therefore you are able to understand what they are saying. Also we ensured that we used a range of angles and shots so that we had enough shots to include in our final production. Also we wanted to use close up shots to show the actors facial expressions, and so that the audience are able to understand how the victim is feeling throughout.
As a group we had all worked well together as we had each individually added our input into each shot and camera angles that we used. We also used all of the equipment as effectively as possible, and had used them to the best of our ability. We had placed both the boom mic in a place which we believed that it would pick up the best sound, and also had put the tie mic as close to Jemma’s mouth as possible without being able to see it during the shot.  We also filmed in a place in the common room which was the lightest so that you could see the actors clearly, and we also kept the lights off so that the lighting looked continuous throughout.

Shot log- 'Subtle Bullying'

Today I had completed a shot log from the footage that we had recently filmed for scene 3. Scene three is set in the sixth form common room where it shows Jemma meeting up with her friends. Her friends then begin to make nasty comments about her, and then they run off leaving Jemma on her own.
A shot log is essential because it shows the production crews what shots we will be using, and why we will be using those shots. This shot log then helps the production crew to come up with the edit decision list which shows which shots go where in the final production, and also what transitions will be used to go from shot to shot.
After reviewing all of the footage that we had taken for scene 3 we had decided as a group that we were going to re-film it. We also didn’t have enough time to film everything in a couple of hours and therefore we decided to re-film the whole of scene three. 

28/02/14 Filming scene 3- ‘Subtle bullying’

After looking over the footage that we had taken when filming scene 3 before we realised that the audio levels were very low, and that you couldn’t hear the actors when they were speaking over the noise in the background. This is to do with not using the boom pole when the actors were speaking into the boom mic, and also because there was a lot of people in the common room making a lot of noise. As a group we then decided that we were going to re-film scene three to ensure that it looks professional. This Scene shows three girls sitting at a table talking and giggling when Jemma walks over. The three girls then begin to make comments towards Jemma and leave her out of conversations. Jemma then walks over to get a drink and the three girls then run off leaving Jemma on her own. Jemma then runs into the toilets and goes into a cubical where she starts to cry. The three girls then walk into the toilets and see that Jemma has been crying and then say to her that it was all only a joke. This scene is an example of ‘subtle’ bullying, which is when the nasty comments that they are making towards their ‘friend’ is bullying just the bullies and sometimes the victims don’t see it.
The four actors that we had used when filming scene 3 wasn’t able to film on this day and therefore members of the production crew had to act in the scene, including myself. This meant that Conall had to take on the role as camera person as well as sound person, and Keeley, Tayler and I took on the roles of directing ourselves on where to go in the scene and what lines we would take on. As we only had three actors Keeley took on the role of Jemma and myself and Tayler took on the roles of the two girls.  As you wasn’t able to hear the actors speaking very well during the first day of filming we decided to use a tie mic. The tie mic was plugged into another camera which we put into Keeley’s pocket, and then attached the tie-mic to her dress making sure you couldn’t see the wire. We also used a boom pole to put mic onto so that we were able to hold it closer to the actors without seeing the mic in the shot. We were only able to film the whole thing through from two different angles as both camera had run out of battery. The first angle was a long shot starting with Jemma walking over and finishing with the two girls running off, leaving Jemma on her own. When looking back over the footage the camera was kept steady throughout and you were also able to hear the actors clearly. We also used the 180 degree rule when filming the conversation between the two girls and Jemma. In this shot again the camera was kept still and you were able to clearly hear the actors.
Although the camera work looked professional as a group we have decided to re-film this scene in a different location. This is because there was a lot of background noise in each piece of footage, and the noise changed during each shot that we filmed. Therefore we putting all of the footage it wouldn’t look and sound continuous, and this will result in our final production looking unprofessional. We have decided to film in Queensbury school’s sixth form common room as throughout the day it isn’t very busy.
As a group we all worked well together, adding out input into each shot and saying what camera angles we shout be using. We also used the boom mic and tie mic as effectively as possible, and placed them both somewhere where they would pick up the best sound. We also filmed in an area of the common room which gets the most light so that you could see the actors clearly, and also where it is set.

Shot log- Physical Bullying scene

In today’s lesson we all completed a shot log from the footage that we had already filmed.
This shot log shows the footage from scene 2, which shows Lewis being pushed and kicked by the bullies, whilst they are shouting homophobic abuse towards him. 

A shot log is essential because it shows the production crews what shots we will be using, and why we will be using those shots. This shot log then helps the production crew to come up with the edit decision list which shows which shots go where in the final production, and also what transitions will be used to go from shot to shot. 
This shot log shows what scene I am going to be writing about, what take the piece of footage is, how long the shot goes on for, what the piece of footage shows, the quality of the video on a scale of 1-3, if it is usable or not, and finally why we will or will not be using the shot. When filming the physical bullying scene we filmed most shot more than one to ensure that it was up to a professional standard, therefore most of the shots that we filmed will be included in our production. Although, some shots that we had filmed were not up to a high standard as the actors had forgotten their lines, or you weren't able to hear what the actors were saying, and on occasions the camera movement wasn't very steady. As a production group we agreed that we would not have to go back and re-film any shots as we have enough shots to include in our final production, and any shots that need adjusting we will be able to do during the editing stage such as the lighting or sound levels. After completing the shot log we will then, as a production group come up with the edit decision list.