First Draft- Social action and
Community media Anti-bullying advertising campaign
Below is my completed first draft of my social action and community media advertising campaign. This advertising campaign is based around the issue of bullying, and the different forms of bullying which take place. This includes Cyberbullying, Physical bullying, and finally Subtle bullying which is bullying which may not always be obvious to everyone, and may be seen as joking around with friends. Each form of bullying has a lasting effect on a young person, and in this campaign you are able to see how hurt and upset it makes some people feel, and the extent that some people may go to because they are being bullied.
In my advertising campaign I have also included statistics based around the issue of bullying which I had taken from Beatbullying.org. Beatbullying.org is an anti-bullying organisation/charity which was set up to try and stop bullying amongst young people. They also have an online website which allows you to talk to mentors who are able to give you help and advice if you are being bullied, or if you just need somebody to talk to. This website is a very effective way of getting young people to open up about the problems that they are going through, and to see that they are not alone. This is the reason why I have included the Beatbullying.org website in my advertising campaign because if any young person is able to relate to the video they may feel as though they want some help and advice on the issue, or if anybody does not fully understand what bullying actually is the website is also able to inform people on the issue of bullying.
To ensure that my production is as effective as possible I have included a range of shots, including close-up so that the audience is able to see how the victim is feeling throughout. I have also included a range of transitions such as ‘fade to black’ so that each scene flows into each other, and that my production looks continuous throughout.
When importing music into my production I decided to use a slow, sad song as I wanted the audio to reflect the mood of the production. I believe that this song reflects the mood of the production well, and it helps the audience to capture the mood, and adds emotion.
I believe that the first draft of my advertising campaign shows the audience varies forms of bullying which take place, and shows them the impact that bullying has on a person. I believe that it will allow the audience to see what bullying actually is, and that it can sometimes have a bigger impact than most people think. Also, I believe that whilst watching my anti-bullying campaign young people may be able to relate to the storyline, as we have used teenage actors, and then go on to visit the Beatbullying.org website for help and advice on the issue of bullying. There are a few changes which I will be making when it comes to creating the second draft of my anti-bullying advertising campaign. The first change that I will be making is to re-film sections of scene one. I will be re-filming the shot where the camera is pointing at the alcohol and pills as I wanted to focus on both of these things and then blur out everything else in the background. As I am not able to do this during the editing stage I will have to go back and do it using a button on the camera that I will be using to film. I may also re-film sections where Mitchell is on the laptop and then his phone begins to ring. This is because in one shot the laptop is on the bed and in the next shot it isn’t there. This means that the shots do not look continuous, and therefore my production is not up to a professional standard. Finally I may decide to take out shots which are not needed, and will change anything once I have received some feedback.
Below is my completed first draft of my social action and community media advertising campaign. This advertising campaign is based around the issue of bullying, and the different forms of bullying which take place. This includes Cyberbullying, Physical bullying, and finally Subtle bullying which is bullying which may not always be obvious to everyone, and may be seen as joking around with friends. Each form of bullying has a lasting effect on a young person, and in this campaign you are able to see how hurt and upset it makes some people feel, and the extent that some people may go to because they are being bullied.
In my advertising campaign I have also included statistics based around the issue of bullying which I had taken from Beatbullying.org. Beatbullying.org is an anti-bullying organisation/charity which was set up to try and stop bullying amongst young people. They also have an online website which allows you to talk to mentors who are able to give you help and advice if you are being bullied, or if you just need somebody to talk to. This website is a very effective way of getting young people to open up about the problems that they are going through, and to see that they are not alone. This is the reason why I have included the Beatbullying.org website in my advertising campaign because if any young person is able to relate to the video they may feel as though they want some help and advice on the issue, or if anybody does not fully understand what bullying actually is the website is also able to inform people on the issue of bullying.
To ensure that my production is as effective as possible I have included a range of shots, including close-up so that the audience is able to see how the victim is feeling throughout. I have also included a range of transitions such as ‘fade to black’ so that each scene flows into each other, and that my production looks continuous throughout.
When importing music into my production I decided to use a slow, sad song as I wanted the audio to reflect the mood of the production. I believe that this song reflects the mood of the production well, and it helps the audience to capture the mood, and adds emotion.
I believe that the first draft of my advertising campaign shows the audience varies forms of bullying which take place, and shows them the impact that bullying has on a person. I believe that it will allow the audience to see what bullying actually is, and that it can sometimes have a bigger impact than most people think. Also, I believe that whilst watching my anti-bullying campaign young people may be able to relate to the storyline, as we have used teenage actors, and then go on to visit the Beatbullying.org website for help and advice on the issue of bullying. There are a few changes which I will be making when it comes to creating the second draft of my anti-bullying advertising campaign. The first change that I will be making is to re-film sections of scene one. I will be re-filming the shot where the camera is pointing at the alcohol and pills as I wanted to focus on both of these things and then blur out everything else in the background. As I am not able to do this during the editing stage I will have to go back and do it using a button on the camera that I will be using to film. I may also re-film sections where Mitchell is on the laptop and then his phone begins to ring. This is because in one shot the laptop is on the bed and in the next shot it isn’t there. This means that the shots do not look continuous, and therefore my production is not up to a professional standard. Finally I may decide to take out shots which are not needed, and will change anything once I have received some feedback.
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