Below is my completed second draft of my social action and community media advertising campaign. This second draft shows all of the changes that I have made from the feedback that I was given.
In this draft I had included another scene which we had filmed showing Mitchell drinking the alcohol and taking the pills. This was to show the public the effect that bullying can have on a person, and that it can result in serious consequences. I have also made adjustments to the length of some shots as they went on for too long and the audience lost interest.
As well as this I had adjust the titles and made them shorter by changing the way that I had worded them, and making sure that all the titles were the same size so that they look continuous throughout. I have also added titles at different places during each scene to cut up some of the long shots which went on for too long. During the first scene I had also included a shot showing the ‘bully’ ringing Mitchells phone. This then shows the audience that someone is ringing Mitchell as they are not able to hear the phone ringing during the scene. I had also used more transitions throughout going from one scene to the next to ensure that my production looked continuous throughout.
After receiving feedback about my second draft of my social action media production I am going to go back and adjust my video so that it appeals to my target market. The first thing that I will be changing will be my use of audio. Most people believed that the audio didn’t fit in with some shots and scenes, and therefore I will be removing the audio and only placing it where it fits in with the action happening and the storyline. Also you are not able to hear the actors speaking very clearly during the last scene and therefore I will go back and record the actors speaking into a voice recorder, and then go on to add this audio in, fitting it in with the action happening in the scene.
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