I will be creating a new national anti-bullying campaign which will be aimed at 11-19 year olds. The purpose of this campaign will be to inform the public about the issue of bullying, as well as to bring Beatbullying.org to the public’s attention. There will be a range of different techniques which I will be including to ensure that my social action media campaign appeals to my target audience, and also grabs the public’s attention.
This anti-bullying campaign will include young teenage actors who will be in the same age group as the targeted audience. This is because the teenagers watching my advertising campaign may then be able to relate to the characters and what they are going through.
Before coming up with the storyline for my advertising campaign I will be researching into bullying, and also asking young people what they would like to see included in an anti-bullying campaign, and what would stand out to them. After doing this I will then be able to come up with a storyline which is effective, and will keep the audience interested.
When producing my anti-bullying campaign I will attempt to include a famous celebrity who may be known by many young people in my production. By doing this it tends to make people more interested in the production that they are watching, and they may also listen and take in the information which is being given to them as it is a well-known and famous celebrity talking to them. I believe that by doing this young people will change their ways to ensure that they do not bully again as they may look up to this specific celebrity, and would therefore want to do what they say and follow in their footsteps.
Another technique which I will be using will be to include real life stories about bullying, and experiences that people may have had. This could range from victims talking about when they have been bullied during their life, to bullies themselves talking about how much they regret bullying and what impact it had not only on the bully but also on them. By doing this I believe that it will allow people watching the production to feel as though they are not the only ones who have/are being bullied, and that others have gone through the same experience. It may also allow the bullies to see the impact that bullying has on a person and the lasting effect that it could have on them. As well as this I will be including scenarios which show different ways in which people use to bully others, such as Cyberbullying, Physical bullying, racial bullying etc. I will be doing this so that people are able to see what is classed as bullying, and that just because you are saying nasty comments to someone over the internet it still has a lasting negative impact on that person’s life.
When filming this I will also be using many close-up shots to show the facial expressions of the victims whilst they are talking, and also the victims seen in the scenarios. This is so the audience watching the production will be able to see the impact that bullying has on a person, and how the victim feels whilst being bullied. I will also be showing these scenarios from the bully’s point of view so that people are able to see how they feel whilst bullying someone, and what effect it has on them.
After each scene I will also be including titles which will include statistics based on the type of bullying which has been shown, and how many people have been affected by this type of bullying. This will allow the audience to see the impact that bullying has on young people from real life cases.
Another technique which I will be using in my anti-bullying social action media production will be adding audio. I will be searching over the internet on websites such as ‘Youtube.com’ to find cover versions of songs, which I will then be asking for permission to include in my production. I will be looking for slow/sad music as I believe that this will add emotion to my anti-bullying production, and will allow the audience to understand the mood that I want to set.
The final technique which I will be using will be low key lighting. I will be using low key lighting throughout as I believe that it will give off a sad and unhappy impression. This will allow the audience to capture the mood of the production, and may also add emotion.
I believe that by including each one of these techniques it will allow my production to appeal to my target audience, and will entice them into watching the production. This is because I am going to be using teenage actors so that they will be able to relate to them, as well as using typical storylines which teenagers would be able to understand, and may have experienced before. Although when doing this I will have to ensure that I use the right terminology which teenagers will be able to understand, and will be including common phrases used by teenagers. I will be using three different narratives which will be set in areas where teenagers are most likely to go, such as their bedroom or in a school. I am going to be including three different narratives as it will allow the audience to see three different types of bullying which are not only the most common, but are the types which not everybody knows about and if they do they are not fully aware about the impact that they have on a person.
I want my production to not only inform my target audience about the issue of bullying, but also to make them fully aware that bullying has serious consequences on a person, such as leading to suicide. I will be showing the impact of each form of bullying throughout my production as I want the audience to understand this, and hopefully to make sure that bullying is stopped, or at least cut down in schools. I also want my production to bring Beatbullying.org to the public’s attention as they are an anti-bullying organisation set up to give people advice and support on the issue of bullying. Most people who are bullied tend to feels as though they are alone, but by visiting this website it will help them to see that there are people to help and that others are going through the same experiences as them.
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