Proposal

Proposal 9/1/14In today’s lesson Tayla finished writing up the proposal for our final anti-bullying advertising campaign. In this proposal she had included a brief description about our final idea, which was that it is an advertisement that we want to run for around 7 minutes. In our production we are going to be defining what bullying is, and provide viewers with help if they are a victim of bullying. Also Tayla has said that we are going to be using a multi-strand narrative showing three different bullying scenarios. These will be; subtle, cyber and physical bullying.
Tayla then went on to write about the style and form, which is going to be an informative advert, and also the roles that we are going to be taken on in our group.
She then went on to say that we are going to be including three main characters into our production, and that the locations will be at Manshead Upper School, the school canteen and a bedroom. Tayla went on to talk about the costume and props that we were going to use, such as school uniform and normal teenage clothes which includes jeans, a t-shirt and trainers. The sound track and audio that we will be including will be sad and slow audio as we want to allow the audience to feel the mood that we are trying to portray.
Tayla then went on to talk about the effects that we are going to include. We are going to be including a fade to black transition at the end of each narrative, and also we will be using a range of shots such as a point of view shot to show the characters point of view. Lastly, she said any comparable work such as previous campaigns that have been produced, such as the ‘this is abuse’advertising campaign which also includes a multi-strand narrative.