Task 2d- Market Research

Market research:

Market research is a research method used to find out about the market and their customers. I am going to be conducting market research into the social action market to find out the size, competitors, and need for my social action TV production (advertising campaign). This will then help me to produce a production that will meet the needs of the market, will have the competitive edge and will be effective in promoting the awareness of the’ Beatbullying’ organisation and also the issue of bullying.  

What is the social action/community (Charity/not-for-profit) advertising market like?
The social action/community advertising market tends to be used by charities/organisations to promote awareness of their organisation, and also the issue that their organisation is surrounding. These organisations don’t tend to produce these campaigns for profit or fundraising needs, although some charities do. There are international charities which are set up to raise money for children living in third-world countries such as Africa. These charities try and play on the emotions of the public watching so that they are more likely, and feel as though they should donate money to the charity.

 What kinds/types of adverts are currently available?
There are many different types of social action/community adverts currently available to the public at the moment. There are advertisements put in place for both animals and humans, where they set out to promote the organisations and raise awareness of the issue surrounding it. In relation to the animal advertisements they tend to produce an advertising campaign to not only raise awareness, but to ask members of the public to donate to their organisation. There are many human advertisements which do this to, for example there are advertisements created to promote international charities which set out to help children from third-world countries. When creating their advertising campaigns they aim to play on the emotions of the public so that they are more likely to donate. They then use this money to help third-world countries, and also promote the organisation to a larger audience.
There is also advertising campaigns based around abuse in relationships, where it shows a boy banging against a glass as he sees himself abusing his girlfriend. This advert is used to promote abuse in relationships, and to also promote the organisation ‘This is abuse’ which helps to cut down on abuse in relationships.


What is the competition like?

The competition would be any organisation which are aimed at teenagers and is based on teenage issues, but the main competition against my advertising campaign would be anti-bullying adverts. There are many advertising campaigns which are based around teenage issues such as relationship abuse, alcohol abuse and drug abuse. The advertising campaign for the organisation ‘this is abuse’ was based around relationship abuse in teens. Although this advertising campaign would be competition against my advertising campaign as they are both aimed at teenagers, any anti-bullying campaigns which have been produced I would be competing with. The main competition which our advertising campaign will be up against is the ‘Diana Award’. This is because their aims and objectives are the same as ours, which is to cut down on bullying, and to promote the issue of bullying.
In this prezi presentation I have looked at the social action market where I have researched into two competitors of the organisation Beatbullying.org. This is going to help me understand the market, and make my production more competitive so that it is successful in the social action market.