Task 2A-Secondary research on Beatbullying.org

This is secondary research that I carried out about the organisation ‘Beatbullying.org’. This information is screenshots taken from the website about the organisation, what they do, which age group/gender they target and any statistics I could find on the organisation. Also I looked into the ethical considerations that the organisation have to take into place.
This information will help me as I have chosen the Beatbullying organisation to create an advertising campaign for, and therefore this information will help me get a better understanding of the organisation.

Beatbullying.org

-The issues and needs surrounding the organisation
The Beatbullying organisation needs are to assist and support young people that are being bullied, and to re-educate the behaviour of the young people who bully. Beatbullying looks to involve volunteers within the organisation to;

1. ‘ensure that our services meet the needs of our children and young people across London, regionally and nationally;’
2. ‘provide new skills and perspectives;’
3. ‘Maintain and build on our links with the local community we serve.’
   http://archive.beatbullying.org/dox/working-at-BB/volunteering-policy-statement.html

-The Ethical considerations
When creating an advertising campaign ethical issues should always be taken into consideration, especially if the campaign is based on a sensitive issue such as bullying.
The organisation is extremely concerned about the welfare and safety of every young person that they work with. They believe that all children have the right to be safe, and their responsibility is to make sure that they are.
Beatbullying.org have both online and offline programmes, which provide a safe space, and an environment where people feel secure, valued, listen to, supported and are taken seriously. However, at all times the safety of the young person is their top priority. To ensure that this happens they have put in place training and procedures to support the Beatbullying staff, its counselling team, CyberMentors and Volunteer counsellors in their understanding of what they need to know and need to do in the event of a disclosure made by a young person either offline or online through the Beatbulling website.
Bullying is a clear safeguarding issue for young people in society today, and their mission states that they ‘strive to create a world where bullying, violence and harassment are unacceptable’. Although when working towards this goal the Beatbullying team come into contact with some of the most vulnerable young people in society today, and it is their duty as a anti-bullying children’s charity to support and assist them in the most responsible and professional way possible. BeatBullying works closely in partnership with agencies like CEOP (in the reporting of grooming and internet safety concerns) and Local Safeguarding Boards. Their approach towards these vulnerable young people is sensitive and consensual.
http://archive.beatbullying.org/dox/what-we-do/safeguarding.html

-How much money was raised through donations in the last campaign
As Beatbullying.org is a charity they get money through donations and fundraising. What your donation pays for;
£2.79 pays for us to respond to one child that has been bullied. Last year there were 715,287 requests for help from very vulnerable children through cybermentors.org.uk
£13 could keep the CyberMentor service online for another hour
£22 could pay for a suicidal victim of bullying or child on child violence to talk online to one of our fully trained and qualified counsellors that are registered members of the BACP about their experiences for the first time
£100 could pay for a child to train to be a CyberMentor, giving them the skills to help other children and young people who do not feel able to share their experiences of being bullied with an adult
£1,500 could pay to run the CyberMentor programme for an entire year in your local school
£2,000,000 could allow us to deliver the entire CyberMentor programme for one year providing critical life-saving support to at least 700,000 children and young people.
http://archive.beatbullying.org/dox/what-you-can-do/what-you-can-do.html

-How much work they have currently done on the issues
BeatBullying programmes are and have been independently evaluated by institutions and organisations such as New Philanthropy Capital, Sussex University and the Department for Education.
They have a range of bespoke anti-bullying programmes which are available to schools and groups for specialist issues;
-Pupil Referral Units
-Young Carers
-Young Offenders
-Young Travellers
-Gangs
-Looked After Young People
-LGBT
-Sexual Bullying
-BMER
-SEN
-General Mental Health
-Learning Difficulties
-Whole School Approach
-Independent/Boarding Schools
-SureStart
-Early Years
http://archive.beatbullying.org/dox/what-we-do/programmes.html

In the years since the organisation was founded they have delivered an exceptionally strong performance, starting from doubling their turnover year after year.
In 2009, the charity had a significant process of growth as they had increased their staff, volunteers, counsellors and CyberMentors.
They currently employ nearly 100 staff with 50 volunteer staff and over 3000 young people volunteering as CyberMentors.
http://archive.beatbullying.org/dox/home/financials.html

Books-
This is a Prezi presentation talking about the secondary information I had found from the two books, Bullying and Bullying in our society. Both of these books have given me the information that I needed to help with my final production.
Both of the books that I have looked at were based around the issue of bullying in young people, and talked about bullying both inside and outside of school. They both had a lot of detailed information, and gave me statistics and a definition of what bullying actually is.